Easily the best session at the PLA Virtual Conference I hosted at RPL last week was the one on “Marketing as Conversation: How to Interact with Your Community Through Your Web Site”.
In fact, throughout the
presentation, I just kept nodding my head and grinning like a goofball,
thinking to myself, “Yep, uh-huh, that's right!”
Here's a graphic I came across that reinforced many of the points of that presentation in a different way – “The Chief Marketing Officer's Guide to the Social Landscape”
Good stuff!
