More and more companies, whether they actually buy Super Bowl ad time or not, are releasing their ads early, starting social media campaigns or otherwise trying related techniques to get as much attention as possible for their product.
One of the best viral videos that wasn’t actually a Super Bowl ad came from Newcastle Brown Ale in the guise of the behind-the-scenes of a cancelled Super Bowl commercial…
http://www.youtube.com/watch?v=9g9wXBkdWEg
I don’t know if it was their intention to be so controversial or not but the multilingual version of “America the Beautiful” in an ad by Coca-Cola has probably generated the most post-game buzz for how it’s being interpreted in a completely opposite fashion to what was intended…
http://www.youtube.com/watch?v=A8iM73E6JP8