WestJet is a leader in using commercial messages that evoke positive, feel-good emotions and which work especially well during the Christmas season – something you should keep in mind as you watch (and enjoy) this video. Ultimately, it’s still a commercial and as “nice” as the company is being, they’re also purposely manipulating you to improve their bottom line (one article stated their bookings went up 77% after last year’s campaign while one commenter to that article pointed out that part of giving to charity is not expecting something in return – something that’s obviously not the the case with these marketing campaigns.)
It’s always great to see companies that recognize the importance of their workers having good work-life balance and the difference this can make to their own bottom lines, even if it means sacrificing one day’s profits.
[Edit: Yikes! When I posted this, didn’t realize there was a mini-controversy about a local radio station stealing the name and data from the original Sparkletour web site. Bah-humbug!]
It’s now less than a month to Christmas.
Sparkletour.ca helps you get into the spirit of the season with an ever-growing list of houses worth checking out in Regina and other cities around Saskatchewan.
