After being one of the hottest web properties and spurning a $200 MILLION dollar offer from Google, user-driven voting site Digg was sold last week for a measley $500,000. Some commentators thought it was competition from user-driven sharing sites like Facebook and Twitter that put the nail in Digg’s coffin but ignored the rise of the much more similar but well-designed (ironically, by having a basic, old-fashioned, text-based design) Reddit.