Boldly contradicting themselves like they have many times before, movie execs cite the quickly shakey-cammed “Star Trek” as an example of how Internet piracy is devastating their industry – even as “Star Trek” is easily shown to be one of the most profitable movies of the year indicate that the movie industry is probably doing just fine, thank-you very much.
It's that same logic that considers every Britney Spears song that's downloaded equal to one lost sale. Right.
Now I find “Womanizer” as catchy as the next person but I'm not ponying up a single loonie less a penny to buy a copy. But that's not to say that a copy may or may not reside on my hard drive. (I just looked – it doesn't actually. Uhm, whew! 😊)
I do understand the arguments that the movie industry is making. Right now, it's really only a matter of tech know-how (and it's not that hard) and bandwidth speeds that prevents more people from downloading movies the way they currently download music. But the solution isn't to cling to old business models and technologies but to innovate in ways big and small. Because the pirates will always be one step behind them no matter what!