Netflix CEO Writes A Book

Some irony that the head of the world’s most successful video company would write a book but there you go.

I’ve long been fascinated by how various tech companies (including Netflix) create and develop their corporate cultures and what traditional companies and organizations can learn from them.

Hastings boils down Netflix’s competitive advantage over Blockbuster — which 20 years ago rejected his $50 million asking price for the then-fledgling DVD-by-mail startup — to three things: “a culture that valued people over process, emphasized innovation over efficiency, and had very few controls.” Those principles, he says, are the taproot from which its “no-rules rules” have sprung.

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