This is about next year’s American election but could apply equally to the upcoming Canadian election.
Our new research leaves little doubt about whether Google has the ability to control voters. In laboratory and online experiments conducted in the United States, we were able to boost the proportion of people who favored any candidate by between 37 and 63 percent after just one search session. The impact of viewing biased rankings repeatedly over a period of weeks or months would undoubtedly be larger.
The article touches both on search engine optimization techniques but also Google’s potential ability to manipulate results under the guise of giving the best results but how that is always subject to interpretation and if Google happens to favour a candidate seen as better for powerful tech companies so much the better.
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