Ellen Degeneres arranged a “spontaneous” selfie with some heavy hitters at the recent Oscar telecast. After tweeting it, it quickly crashed Twitter, became the most re-tweeted photo of all-time eclipsing Obama’s “Four More Years” tweet many times over, and becoming ripe for parody.
But it also quickly led to a question about who owned the copyright to the photo – is it Bradley Cooper who actually “snapped the shutter” (or did whatever the smartphone equivalent is)? Is it Ellen who “commissioned” the work? Is it Samsung who paid Ellen to use a Samsung Galaxy as part of a paid product placement advertisement? Or could it be someone else entirely?
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