I don't know how many of these videos Ryan has up his sleeve but the first on Aboriginal Issues and now this one on Agriculture make me excited to see the rest – they're very professionally done and give a great insight into his way of thinking.
The strategy of creating these videos reminds me of this post I did about how there's been a transition from text to video in how people learn. The post starts from an article I read which claimed that YouTube is actually surpassing Google as a search engine of choice for many people. To put it another way, you can read a web page about how to change the oil in the your car or how to carve a turkey. But watching a video rather than reading a text description can really bring the experience home in a way that flat, 2-D text can't. Same with Ryan's videos – you should read Ryan's policy statements. But hearing and seeing him and others speak to the ideas really brings it home in a different way.
Also of note – Ryan's also getting some fairly big names to appear in these videos – people who haven't formally endorsed him (yet?) but whose appearance in these videos probably means they're sympathetic to/supportive of his campaign. That should draw some attention within the general party ranks and show that he's a serious candidate in case there are still some out there who have their doubts.
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