Head Tale

(with the relevant Mark Zuckerberg apology excerpt in italics…)

1. Their launch of Newsfeed in 2006 which they implement, then backtrack then re-implement it with tighter privacy controls available.

“We know that many of you are not immediate fans, and have found them
[NewsFeed and Mini-NewsFeed] overwhelming and cluttered. Other people are concerned that non-friends
can see too much about them.”

2. Their launch of the Beacon advertising network in 2007 which they launch, then backtrack then re-implement with an option to opt-in rather than their previous default that you had to opt-out.

“We've made a lot of mistakes building this feature, but we've made even
more with how we've handled them. We simply did a bad job with this
release, and I apologize for it.”

3. And now, in early 2009, their recent change to their Terms of Service which appeared to give Facebook complete and perpetual rights to ANY content you upload to their site forever and ever amen, which they revert to their original terms of service within days of implementing the changes.

“Over the past couple of days, we received a lot of questions and
comments about the changes and what they mean for people and their
information. Based on this feedback, we have decided to return to our
previous terms of use while we resolve the issues that people have
raised.”

(More on the most recent mess at MetaFilter.  And also via MetaFilter, “10 Privacy Settings Every Facebook User Should Know“)

Oh, and just for the record, the the title of this post is a nod to the reader who suggested that I need to swear more on my blog.  Your wish is my command!