T-8: A Few Thoughts on Trudeau’s “Real Change” Campaign #elxn42 #canpoli

I find it fascinating that Justin Trudeau has run on a slogan of “Real Change” when there are a few very clear signs that he’s not either of those things…

But even though he’s not the biggest “change” option in this election which is all about change, there’s still a chance that Trudeau could end up winning.  Why?

I ran into the same issue during the last Sask NDP leadership race – I volunteered on the campaign of Dr. Ryan Meili who was the candidate who I felt represented the most change for the party after the disastrous leadership of Dwain Lingenfelter.  And, just like in that race, people said they were clamouring for a big change but ended up electing Cam Broten, someone who was a lot more familiar and comfortable.

What I said at that time about the difficulty of representing the most change in any election applies to the contrast between Justin Trudeau’s false promise of “Real Change” and Tom Mulcair’s actual change in this election as well…

You’re probably reading this and thinking I’m dismissing the other three and holding up Ryan as some perfect choice for the party. In a weird way, I think it may be the opposite.

In my view, Ryan’s the right choice. But he’s got probably the biggest hurdle in front of him to make this case to others who will be voting for leader. Even with the debacle of the last provincial election, studies have repeatedly shown that people are naturally resistant to major change – even when they should know better – and this leadership race could end up being another example of that.

Being a *true* change candidate – being completely different not only in policy and approach from the current governing party instead of just in a few ways – isn’t an easy mantle to wear, even in a “change” election.

One week from now we’ll see if Tom Mulcair has convinced Canadians that he, more than Justin Trudeau, represents real change from the Steven Harper era.

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