What Book Publishers Can Learn From Luxury Brands

Here’s an interesting argument from the Globe & Mail that book publishers hurt themselves right out of the gate by allowing retailers to set the terms (discounts, merchandising, etc.) by which their books – even the high-demand latest releases – are sold.

It goes on to say that publishers should act like luxury good brands – Prada, Gucci, etc. – who don’t sell products as much as selling dreams and ideas, image and lifestyles.

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