Facebook: Behind the Scenes

The Daily Beast did a month-long experiment to discover the inner workings of Facebook – how it determines who shows up on your News Feed, what can influence how often people show up and so on.  Some of the findings:

  • A bias against newcomers
  • “Most Recent” doesn’t tell the whole story.
  • Links are favored over status updates, and photos and videos trump links.
  • “Stalking” your friends won’t get you noticed.
  • Raise your visibility by getting people to comment.
  • It’s hard to get the attention of “popular kids.

Some similar data mining has led to a different study which analyzed Facebook relationship changes to show when people were most likely to break up with each other throughout the calendar year.

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