Music Monday – The Best iPhone Commercial Apple Never Made

This clip went viral over the weekend so you may have seen it by now.

It’s by a band from New York called Atomic Tom who decided to do a performance of their latest single on a New York subway train using only the music apps on their iPhones – one for a microphone, one for a drum set and one for a guitar (which is on sale in the App Store for $0.99 this week only to capitalize on this free publicity.)  The performance was also taped and edited using other iPhones held by co-conspirators.

When you watch the video, you’ll see that the band created a Blair Witch-esque “We had our instruments stolen” backstory for why they did this iPhone based performance.

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